Benefits of Graphic Design

What Are the Benefits of Graphic Design?

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

Let’s Discuss Them In Detail:

Corporate Design

When it comes to starting a business, you get to hear terms like “Differentiator,” “Brand Recognition.” But there is one term that doesn’t get much attention, and that’s “corporate design.” Every business whether it’s small, medium or large has a different story to tell. The story is about their vision, mission, strength, USP, etc

When we talk about corporate design, it is more than traditional graphic design. It is a broad term that is used to cover two main elements: design (like the logo, colors, typography) and strategy (like branding).

Logo: A logo is a graphic mark or a symbol used to identify the company, product or brand. The importance of graphic design is demonstrated form the design of the logo.

Branding: Branding has become one of the biggest buzzwords of the decade. A good brand identity design differentiates your product or services from your competitors and provides customers with a strong reason to choose your product.

Publication Graphic Design

Publication design is a thoughtful process of putting together the images and text to support the content visually. When designing a publication, there are several things which need to be taken into consideration-where it will be published, which format is accepted by the publisher.

Environmental Graphic Design

Many of us must be relating this with mother earth, green initiatives or saving the planet. But the fact is it has nothing to do with any of them. Environmental graphic design, also known as experimental graphic design or simply EGD, is communicating a story by combining various elements such as color, material, pattern, etc. with the architectural features of the brand.

Packaging Graphic Design

Packaging is not just packaging or merely a wrapper to protect the product. It has gained a lot of importance these days by helping the businesses in increasing the sales volume. Packaging design has the power to communicate a brand story. The design of the packaging should be such that it immediately grabs the attention of the consumer.

Website Graphic Design

Your site is a digital salesperson. A good website design can help you in attracting the potential customers and increase the sales. A professional graphic designer helps your company to build a user-friendly and athletically pleasing website for your company. He is a visual communicator whose job is to put together all the elements such as text, images, layout, etc. and design a website that can arouse the curiosity in the customers to dive in further.

Advertising Graphic Design

Advertising design refers to creating and organizing the visual artwork used in the advertisements for product and services. It’s all about persuasion. Advertising can be seen everywhere in the form of billboards, television, wall paintings, etc.

Book Cover Design

Despite the phrase never judge a book by its cover, readers do. Some people buy books just because that book cover will look beautiful on their bookshelf. A good cover design can be the most significant driver of any book’s success. The cover of the book communicates a story and message through multiple colors, fonts, images, symbols, etc

Brochure Design

Brochures are a great marketing tool for any company to provide the information about its products and services. The importance of brochures not only limited to providing the information but also driving people to their business.

Label Design

A label design is a visual that differentiates your product from your competitors in the crowd of supermarket shelves. A custom label generally hold the information such as its maker, manufacturing and expiry date, ingredients, warnings, etc. It helps the customer in making a buying decision.

3D Graphic Designing

3D graphic designing is gaining a lot of importance these days. It has become the most popular effects used in almost all the industries. It is an art of creating a design on the X-Y-Z scale (width, height, depth) which can be rotated and viewed from all the angles in real-time.

Mobile App Design

The average U.S users spend 5 hours per day on their mobile devices. The majority of that time is spent on apps. The mobile industry is growing very fast. Companies have started delivering their content and services through apps.

According to Fortune, 75% of users open the app and never return. Apart from speed and ease to use features, it is the design that makes an app successful.

Customize T-shirt Design

When it comes to marketing, a lot of entrepreneurs focus on expensive marketing efforts such as T.V commercials, Newspaper ads, etc. Most prominent solutions aren’t always the best. Sometimes simple, direct marketing efforts can also yield the best results printed t-shirt.

Stationery Design

The best way to popularize your business is through great stationery. Apart from logo design, if there is anything that can help companies in branding is the design of the stationary. Be it letterheads, business cards, folders, envelopes, etc., having a customized stationary is a great way to show professionalism and make an impression on your clients.

Motion Graphic Design

Motion graphic is an animation, with a text as a significant component. It is a way to communicate with the audiences with music and compelling content. It has become one of the most popular styles among the marketers. Examples: videos, animated text, video games, presentations, etc.

Vehicle Wrap Graphic Design

Vehicle wrap also known as vehicle advertising is the most cost-effective form of advertising. Companies spend thousands of dollars on other advertising such as TV campaigns, billboards, etc., but vehicle wrap design is the most economical form of outdoor advertising. While it is a useful marketing tool, it is important to design it correctly.

Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

What is the Purpose of Graphic Design?

The main purpose of Graphic design is to communicate. Primarily graphic design is visual communication; it uses typography, images and colors to represent certain ideas or messages.

• Laying foundation for Branding strategy
• Beautifying
• Enhance User Experience
• Enhance Navigation
• Positive First Impression
• Professional image
• Brand Recognition
• Communication
• Building Trust and Goodwill
• Higher conversions

Our creations are not only visually appealing but they are aligned with the marketing goals of our clients. We believe that each and every organization possesses its own distinctive needs and therefore we design graphics to satisfy these needs at most affordable rates. Contact us for more information.

When you’re looking for a professional graphic designer, knowing the different types of graphic design can help you in identify the right specialist for your business.