Marketing Video Production

How Can Marketing Video Production Help Your Business?

To sum it all up, video production is the process of creating visuals with a focus on storytelling and aesthetics, while video marketing refers to how companies can utilize these visuals in order to reach their target audiences.

A Sneak Peek into Video Marketing Field

Let’s kick things off by taking a look at the most important video marketing statistics.

These staggering numbers (collected from surveys and research) show that video marketing is here to stay and can be a powerful tool if done correctly.

• By 2023, online videos will make up more than 82% of all consumer internet traffic.
• Globally, 25% of internet users watch online videos every single day.
• At least 86% of businesses use video as a marketing tool.
• Nearly 61% of companies say that video content is a major part of their marketing plan.
• The most common types of marketing videos created are explainers (73%), social media videos (67%), presentations (51%), sales videos (41%), and video ads (41%).
• YouTube remains the most widely used video platform among video marketers.
• 68% of people will watch a full video if it’s a minute long or less.
• More than 1/3 of all online activity is spent watching the video.

Video marketing can be used to create targeted ads and persuasive product or service videos that can help drive sales. By producing high-quality content that resonates with viewers, businesses can increase their revenue through increased brand awareness and engagement.

Video marketing is powerful because it offers a visual and immersive experience that can grab and hold an audience’s attention. It also allows for storytelling and human connection, which can help build brand trust and loyalty.

10 Video Marketing Benefits to Power Your Business

Video marketing offers numerous benefits for businesses looking to grow their visibility, engage customers, boost conversions, and reach decision-makers quickly. Here are the top 10 video marketing benefits to consider when creating your own campaigns.

1. Increase Revenue

Video marketing can be used to create targeted ads and persuasive product or service videos that can help drive sales. By producing high-quality content that resonates with viewers, businesses can increase their revenue through increased brand awareness and engagement.

2. Influence Buying Decisions

Consumers often rely on visuals when deciding what products or services to buy. Viewers are more likely to remember information presented in video format than if it was introduced in text format. Videos can also demonstrate how a product or service works before purchasing, helping customers make an informed decision.

3. Gives Customers What They Want

By leveraging the power of video marketing, businesses can provide customers with the content they want, whether it’s tutorials and onboarding resources, corporate videos highlighting company culture, or customer testimonials vouching for their product’s effectiveness. Think of how you approach purchasing in your own day-to-day. You want to do your research and make an informed decision before talking to sales or processing that digital shopping cart. 

4. Increase Web Traffic

Utilizing keywords related to the industry helps optimize videos for search engine algorithms, driving organic traffic from search engines like Google and YouTube and social media platforms such as Facebook, Twitter, and LinkedIn, where people actively search for relevant content related to their interests.

5. Get More Backlinks

Sharing videos on other websites is an effective way of building backlinks which boosts SEO rankings in SERPs (Search Engine Results Pages). This means that your website will appear higher up in search engine results pages which drives more traffic toward your website leading to more potential sales opportunities.

6. Boost Conversions

With engaging visuals and audio cues embedded into videos, you can quickly grab the attention of viewers who may not otherwise read long blocks of text. Additionally, by adding calls-to-action (CTAs) at strategic points throughout your video, you can encourage viewers to take specific actions, such as signing up for a newsletter or downloading an eBook directly from within the video.

7. Reach Decision Makers Quickly

Decision makers typically don’t have time to read through long emails, so presenting them with a short informative video is much more effective for getting their attention and communicating key messages quickly. Plus, with robust video analytics, know precisely when identified viewers have watched and for how long.

8. Crush Email Sends

Adding video emails to your marketing campaigns can improve clickthrough and engagement rates. An eye-catching video thumbnail attached to a quick and engaging promo video could be the difference in standing out in overcrowded inboxes. 

9. Rack Up Shares

People love watching captivating or hilarious videos, so giving them something worth sharing increases the chances of them not only watching the whole thing but also sharing it with their networks.

10. Create Memorable Experiences

Finally, turning creative ideas into video content will make you more memorable and resonate with your audiences. You’ll leave a lasting impression on your viewer, help build relationships with new prospects and strengthen relationships with existing customers. 

It’s Time to Maximize the Impact of Your Marketing with Video

Video marketing is a must-have for any successful marketing strategy. It’s perfect for marketers (and sellers) to teach complex concepts, encourage marketing-specific actions, and accurately measure audience engagement. It can tell your brand’s story better than any other medium, increase awareness, and win more customers.